How EVX Increases Candidates and Diversity
Thursday, June 3rd, 11 am EDT
This week at the Roundtable we will be joined by Matthew Gilbert, Chief Creative Officer at Bayard Advertising who will be talking to us about why we should consider pivoting from Employee Value Proposition (EVP) to Employee Value Experience (EVX). Employee Value Proposition comes from the consumer product world where benefits and price are clearly defined. A career however is very different and should be treated as such according to Matthew which is why he developed the Employee Value Experience that “ unites the world views of the individual job seeker/employee and the enterprise” with a goal of authenticity.
Matthew will share how EVX done well will impact your recruiting by engaging with a diverse set of people who are excited to help your organization thrive because EVX “aligns goals, wants, hopes, aspirations, ambitions, and needs to opportunity, value, and objectives.”
We will discuss:
- What is the difference between EVP and EVX?
- What are the four core regions of EVX?
- How does EVX remove bias?
- What have been the results of organizations implementing EVX?
As always- no sales pitches. No boring presentations. Just good conversation.
Chief Creative Officer, Bayard Advertising
Currently the Chief Creative Officer at Bayard Advertising Mathew also founded Bayard’s Employer Brand practice 17 years ago, coming from corporate brand design and consulting. Prior to this he spent 4 years at Siegel & Gale and another 4 years at different NYC design firms, notably the Brand Union, Sullivan, Wechsler Ross, and DM Creative. He is a hybrid mix of an economist, social scientist, writer, strategist, and designer.
Moderator and Vice President of Marketing and Co-Founder, JobSync
What is the JobSync Recruitment Marketing Roundtable?
We Leverage Our Partners and Contacts For You!
Moderated by JobSync VP of Marketing and one of the JobSync Co-Founders, Amy Warren, we bring to the recruitment marketing community our partners and contacts to foster and create a co-learning experience.
The first 15 minutes consists of introductions and introductory questions and then the participants take it from there asking their questions to the guest and sharing their own real-world experiences. Everyone turns their video on, everyone has access to chat with one another as we all work together to bring the best of the best to recruitment marketing.
Come ask your questions in our Roundtable! No sales pitches. No boring presentations Just good conversations!
Our goal is to create a space where HR Leaders, Practitioners, TA Tech Providers and Consultants can discuss the present and future of recruiting while helping to foster a conversation around connecting HR activities to business outcomes.