How to Position Your Company as an Employer of Choice

by | Mar 3, 2021

They say nothing shapes an employer brand as much as how a company shows up and takes action or drops the ball in the midst of difficult times.  If there was ever a moment that demanded empathy, transparency and action, it’s now.

Joining us this week are Leslie Vickrey, CEO and Founder of ClearEdge Marketing, and Kim Pope, Chief Operating Officer at WilsonHCG, as they share what matters most (and the biggest surprises!) when it comes to being an employer of choice.

They will also share some of the main findings from WilsonHCG’s 2021 Fortune 500 Employment Branding Report, as well as how some of the largest and most well-known organizations are leading the charge and never looking back.

We will discuss:

  •  What are the new job seeker expectations and preferences when choosing to work for – and remain with – a company?
  • What are some of the top things you should be thinking about now to best position yourselves as an employer of choice?
  • What was “good enough” is no longer enough— what do employers need to change?

As always- no sales pitches. No boring presentations. Just good conversation.

Leslie Vickrey

Leslie Vickrey

CEO and Founder of ClearEdge Marketing

Leslie Vickrey is a marketing expert and business advisor who began her career with McDonald’s Corporation and found a niche in technology and talent as the head of marketing for Spherion’s technology division. She founded ClearEdge Marketing in 2006, which is now a go-to, fully integrated marketing agency for talent and technology firms. 

Leslie’s impact in the HR, tech and marketing communities far exceeds her day-to-day work as CEO. Passionate about the importance of diversity, Leslie is a frequent speaker on the topic and even co-founded ARA, an organization that seeks to attract, retain and advance women in technology – 6,000 people strong. She is part of the Women Business Collaborative Staffing Leadership Council; member of ASA’s Women in Leadership Council; is on the Board of Directors for Chicago Innovation; was recognized as one of 100 of Chicago’s most compelling innovators and entrepreneurs; is part of the UIC Entrepreneurship Hall of Fame; and was named one of the Enterprising Women of the Year. Leslie is a contributor to industry publications such as Recruiting Daily and Entrepreneur, a frequent industry speaker and host of an executive women in recruitment podcast, TheEdge.

Amy Warren

Amy Warren

Moderator and Vice President of Marketing and Co-Founder, JobSync

 Kim Pope

Kim Pope

Chief Operating Officer at WilsonHCG

As chief operating officer at WilsonHCG, Kim leads the global delivery team to develop solutions to help clients create proactive talent acquisition strategies that fuel growth and innovation. 

Kim has more than 16 years of experience in talent acquisition and recruitment process outsourcing. As a member of the executive leadership team, she collaborates with colleagues to ensure operational and process excellence. Kim drives WilsonHCG’s brand management strategy and has spearheaded the development of many of WilsonHCG’s global partnerships and has played a key role in multiple acquisitions, among leading other global business growth strategies. 

She is a keen traveler as well as an avid fan of exercise and likes to work out as often as she can.

JobSync News

JobSync Wins HR Tech Award for Best Innovative or Emerging Tech Solution

JobSync Wins HR Tech Award for Best Innovative or Emerging Tech Solution

 JobSync has been recognized as a HR Tech Award winner for Best Innovative or Emerging Tech Solution by Lighthouse Research & Advisory. Joining JobSync is a distinguished group of award winners which includes Paychex and Salary.com. 

“We are excited to be recognized by Lighthouse Research for our innovation around removing friction in the application process, driving  more quality candidates, reducing  the time to hire, and syncing the various systems employers use to source and hire new talent. Even more importantly though, these innovations enable recruiters to get back to recruiting by removing redundant tasks from their day!!” said Alex Murphy, JobSync’s CEO.

“With JobSync, you’re adding new tech and functionality while also reducing time on administration. Nice!” said Ben Eubanks, Chief Research Officer, Lighthouse Research & Advisory

The HR Tech Awards program was begun in 2020 by the team at Lighthouse Research & Advisory as a way to highlight HR Tech providers that are serving clients well across a variety of capabilities, from SMB to enterprise and across the range of talent acquisition, employee experience, learning, and more.

Stephanie Covino Joins JobSync as Head of Product

Stephanie Covino Joins JobSync as Head of Product

JobSync, an HR Tech Start-up working to create better candidate experiences by fixing the broken apply process many companies face, today announced the hire of David Bernstein as VP of Partnerships and Industry Relations.  

“I could not be more excited than I am to have David join our team. In his new role, David will spearhead the development and expansion of partnerships with Job Boards, ATSs, and other key service providers in the talent acquistion space.  David brings an incredible set of experiences…

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